Marketing Codewords are only available on some plans. Contact Support@claralabs.com with any questions.
Marketing Codewords are similar to Standard Codewords in that a phrase is used to trigger a particular Clara action. Marketing Codewords are most likely to be used by Entrepreneurs, Small Business Owners, and Sales teams to improve meeting rates from outbound campaigns.
Marketing Codewords are set at the user level, so each user must setup the Marketing Codeword in a team using the feature. There is no current limit to the number of Marketing Codewords that you can have.
Trigger: Clara will look for the exact (case-insensitive) usage of a given codeword, so you should choose a unique phrase that is part of your outbound campaigns sent from your email address, and won't accidentally show up in other messages. Participant emails will not trigger a codeword.
- Triggers cannot be your name, email address, or words that appear in your email signature
- Trigger should be a phrase or sentence that appears in your automated emails, but not in regular conversations. You can use an entire paragraph of text to ensure no overlap if needed.
Action: Clara will not immediately followup to get the meeting setup. Only once a participant responds to the request for a meeting, and agrees to work towards getting a meeting scheduled will Clara become active.
There is no current limit to the number of messages that you can CC Clara on, and only once Clara becomes active does the message count towards your monthly meeting request limits. Automated replies (e.g. out of office) or replies where the participant does not want to take action (e.g. they state they do not want to meet) will not count towards monthly meeting request limits.
If you would like to suggest a Marketing Codeword be setup, message Clara with your Trigger. Our internal team will review for supportability and get back to you quickly with suggested updates or confirmation that the Marketing Codeword has been set. We will then perform a small-scale test to ensure the Marketing Codeword is properly setup in both our systems before large-scale campaigns can be launched.
If you are looking for more functionality than Marketing Codewords, check out Standard Codewords.